Daily Papers

URLs play a crucial role in understanding and categorizing web content, particularly in tasks related to security control and online recommendations. While pre-trained models are currently dominating various fields, the domain of URL analysis still lacks specialized pre-trained models. To address this gap, this paper introduces URLBERT, the first pre-trained representation learning model applied to a variety of URL classification or detection tasks. We first train a URL tokenizer on a corpus of billions of URLs to address URL data tokenization. Additionally, we propose two novel pre-training tasks: (1) self-supervised contrastive learning tasks, which strengthen the model's understanding of URL structure and the capture of category differences by distinguishing different variants of the same URL; (2) virtual adversarial training, aimed at improving the model's robustness in extracting semantic features from URLs. Finally, our proposed methods are evaluated on tasks including phishing URL detection, web page classification, and ad filtering, achieving state-of-the-art performance. Importantly, we also explore multi-task learning with URLBERT, and experimental results demonstrate that multi-task learning model based on URLBERT exhibit equivalent effectiveness compared to independently fine-tuned models, showing the simplicity of URLBERT in handling complex task requirements. The code for our work is available at https://github.com/Davidup1/URLBERT.

The proliferation of agentic AI coding assistants, including Claude Code, GitHub Copilot, Cursor, and emerging skill-based architectures, has fundamentally transformed software development workflows. These systems leverage Large Language Models (LLMs) integrated with external tools, file systems, and shell access through protocols like the Model Context Protocol (MCP). However, this expanded capability surface introduces critical security vulnerabilities. In this Systematization of Knowledge (SoK) paper, we present a comprehensive analysis of prompt injection attacks targeting agentic coding assistants. We propose a novel three-dimensional taxonomy categorizing attacks across delivery vectors, attack modalities, and propagation behaviors. Our meta-analysis synthesizes findings from 78 recent studies (2021--2026), consolidating evidence that attack success rates against state-of-the-art defenses exceed 85\% when adaptive attack strategies are employed. We systematically catalog 42 distinct attack techniques spanning input manipulation, tool poisoning, protocol exploitation, multimodal injection, and cross-origin context poisoning. Through critical analysis of 18 defense mechanisms reported in prior work, we identify that most achieve less than 50\% mitigation against sophisticated adaptive attacks. We contribute: (1) a unified taxonomy bridging disparate attack classifications, (2) the first systematic analysis of skill-based architecture vulnerabilities with concrete exploit chains, and (3) a defense-in-depth framework grounded in the limitations we identify. Our findings indicate that the security community must treat prompt injection as a first-class vulnerability class requiring architectural-level mitigations rather than ad-hoc filtering approaches.

Large training sets have become a cornerstone of machine learning and are the foundation for recent advances in language modeling and multimodal learning. While data curation for pre-training is often still ad-hoc, one common paradigm is to first collect a massive pool of data from the Web and then filter this candidate pool down to an actual training set via various heuristics. In this work, we study the problem of learning a data filtering network (DFN) for this second step of filtering a large uncurated dataset. Our key finding is that the quality of a network for filtering is distinct from its performance on downstream tasks: for instance, a model that performs well on ImageNet can yield worse training sets than a model with low ImageNet accuracy that is trained on a small amount of high-quality data. Based on our insights, we construct new data filtering networks that induce state-of-the-art image-text datasets. Specifically, our best performing dataset DFN-5B enables us to train state-of-the-art models for their compute budgets: among other improvements on a variety of tasks, a ViT-H trained on our dataset achieves 83.0% zero-shot transfer accuracy on ImageNet, out-performing models trained on other datasets such as LAION-2B, DataComp-1B, or OpenAI's WIT. In order to facilitate further research in dataset design, we also release a new 2 billion example dataset DFN-2B and show that high performance data filtering networks can be trained from scratch using only publicly available data.

Autonomous driving is among the largest domains in which deep learning has been fundamental for progress within the last years. The rise of datasets went hand in hand with this development. All the more striking is the fact that researchers do not have a tool available that provides a quick, comprehensive and up-to-date overview of data sets and their features in the domain of autonomous driving. In this paper, we present ad-datasets, an online tool that provides such an overview for more than 150 data sets. The tool enables users to sort and filter the data sets according to currently 16 different categories. ad-datasets is an open-source project with community contributions. It is in constant development, ensuring that the content stays up-to-date.

Transformer models (TMs) have exhibited remarkable in-context reinforcement learning (ICRL) capabilities, allowing them to generalize to and improve in previously unseen environments without re-training or fine-tuning. This is typically accomplished by imitating the complete learning histories of a source RL algorithm over a substantial amount of pretraining environments, which, however, may transfer suboptimal behaviors inherited from the source algorithm/dataset. Therefore, in this work, we address the issue of inheriting suboptimality from the perspective of dataset preprocessing. Motivated by the success of the weighted empirical risk minimization, we propose a simple yet effective approach, learning history filtering (LHF), to enhance ICRL by reweighting and filtering the learning histories based on their improvement and stability characteristics. To the best of our knowledge, LHF is the first approach to avoid source suboptimality by dataset preprocessing, and can be combined with the current state-of-the-art (SOTA) ICRL algorithms. We substantiate the effectiveness of LHF through a series of experiments conducted on the well-known ICRL benchmarks, encompassing both discrete environments and continuous robotic manipulation tasks, with three SOTA ICRL algorithms (AD, DPT, DICP) as the backbones. LHF exhibits robust performance across a variety of suboptimal scenarios, as well as under varying hyperparameters and sampling strategies. Notably, the superior performance of LHF becomes more pronounced in the presence of noisy data, indicating the significance of filtering learning histories.

One concern with the rise of large language models lies with their potential for significant harm, particularly from pretraining on biased, obscene, copyrighted, and private information. Emerging ethical approaches have attempted to filter pretraining material, but such approaches have been ad hoc and failed to take context into account. We offer an approach to filtering grounded in law, which has directly addressed the tradeoffs in filtering material. First, we gather and make available the Pile of Law, a 256GB (and growing) dataset of open-source English-language legal and administrative data, covering court opinions, contracts, administrative rules, and legislative records. Pretraining on the Pile of Law may help with legal tasks that have the promise to improve access to justice. Second, we distill the legal norms that governments have developed to constrain the inclusion of toxic or private content into actionable lessons for researchers and discuss how our dataset reflects these norms. Third, we show how the Pile of Law offers researchers the opportunity to learn such filtering rules directly from the data, providing an exciting new research direction in model-based processing.

Large language models (LLMs) are powerful tools for content moderation, but their inference costs and latency make them prohibitive for casual use on large datasets, such as the Google Ads repository. This study proposes a method for scaling up LLM reviews for content moderation in Google Ads. First, we use heuristics to select candidates via filtering and duplicate removal, and create clusters of ads for which we select one representative ad per cluster. We then use LLMs to review only the representative ads. Finally, we propagate the LLM decisions for the representative ads back to their clusters. This method reduces the number of reviews by more than 3 orders of magnitude while achieving a 2x recall compared to a baseline non-LLM model. The success of this approach is a strong function of the representations used in clustering and label propagation; we found that cross-modal similarity representations yield better results than uni-modal representations.

Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing. Most of the blocking solutions rely on crowd-sourced filter lists manually maintained by a large community of users. In this work, we seek to simplify the update of these filter lists by combining different websites through a large-scale graph connecting all resource requests made over a large set of sites. The features of this graph are extracted and used to train a machine learning algorithm with the aim of detecting ads and tracking resources. As our approach combines different information sources, it is more robust toward evasion techniques that use obfuscation or changing the usage patterns. We evaluate our work over the Alexa top-10K websites and find its accuracy to be 96.1% biased and 90.9% unbiased with high precision and recall. It can also block new ads and tracking services, which would necessitate being blocked by further crowd-sourced existing filter lists. Moreover, the approach followed in this paper sheds light on the ecosystem of third-party tracking and advertising.

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A^3) such as the price, product features, and quality. However, products and services exhibit unique effective A^3 for different industries. In this work, we focus on exploring the effective A^3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A^3 and that the identification of the A^3 contributes to the estimation of advertising performance.

Automated ad targeting on social media is opaque, creating risks of exploitation and invisibility to external scrutiny. Users may be steered toward harmful content while independent auditing of these processes remains blocked. Large Language Models (LLMs) raise a new concern: the potential to reverse-engineer sensitive user attributes from exposure alone. We introduce a multi-stage auditing framework to investigate these risks. First, a large-scale audit of over 435,000 ad impressions delivered to 891 Australian Facebook users reveals algorithmic biases, including disproportionate Gambling and Politics ads shown to socioeconomically vulnerable and politically aligned groups. Second, a multimodal LLM can reconstruct users' demographic profiles from ad streams, outperforming census-based baselines and matching or exceeding human performance. Our results provide the first empirical evidence that ad streams constitute rich digital footprints for public AI inference, highlighting urgent privacy risks and the need for content-level auditing and governance.

Generative Recommendation (GR) has excelled by framing recommendation as next-token prediction. This paradigm relies on Semantic IDs (SIDs) to tokenize large-scale items into discrete sequences. Existing GR approaches predominantly generate SIDs via Residual Quantization (RQ), where items are encoded into embeddings and then quantized to discrete SIDs. However, this paradigm suffers from inherent limitations: 1) Objective misalignment and semantic degradation stemming from the two-stage compression; 2) Error accumulation inherent in the structure of RQ. To address these limitations, we propose UniSID, a Unified SID generation framework for generative advertisement recommendation. Specifically, we jointly optimize embeddings and SIDs in an end-to-end manner from raw advertising data, enabling semantic information to flow directly into the SID space and thus addressing the inherent limitations of the two-stage cascading compression paradigm. To capture fine-grained semantics, a multi-granularity contrastive learning strategy is introduced to align distinct items across SID levels. Finally, a summary-based ad reconstruction mechanism is proposed to encourage SIDs to capture high-level semantic information that is not explicitly present in advertising contexts. Experiments demonstrate that UniSID consistently outperforms state-of-the-art SID generation methods, yielding up to a 4.62% improvement in Hit Rate metrics across downstream advertising scenarios compared to the strongest baseline.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

With the increase in the more fluent ad texts automatically created by natural language generation technology, it is in the high demand to verify the quality of these creatives in a real-world setting. We propose AdTEC, the first public benchmark to evaluate ad texts in multiple aspects from the perspective of practical advertising operations. Our contributions are: (i) Defining five tasks for evaluating the quality of ad texts and building a dataset based on the actual operational experience of advertising agencies, which is typically kept in-house. (ii) Validating the performance of existing pre-trained language models (PLMs) and human evaluators on the dataset. (iii) Analyzing the characteristics and providing challenges of the benchmark. The results show that while PLMs have already reached the practical usage level in several tasks, human still outperforms in certain domains, implying that there is significant room for improvement in such area.

Identifying factors that make ad text attractive is essential for advertising success. This study proposes AdParaphrase v2.0, a dataset for ad text paraphrasing, containing human preference data, to enable the analysis of the linguistic factors and to support the development of methods for generating attractive ad texts. Compared with v1.0, this dataset is 20 times larger, comprising 16,460 ad text paraphrase pairs, each annotated with preference data from ten evaluators, thereby enabling a more comprehensive and reliable analysis. Through the experiments, we identified multiple linguistic features of engaging ad texts that were not observed in v1.0 and explored various methods for generating attractive ad texts. Furthermore, our analysis demonstrated the relationships between human preference and ad performance, and highlighted the potential of reference-free metrics based on large language models for evaluating ad text attractiveness. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase-v2.0.

Online advertising relies on accurate recommendation models, with recent advances using pre-trained large-scale foundation models (LFMs) to capture users' general interests across multiple scenarios and tasks. However, existing methods have critical limitations: they extract and transfer only user representations (URs), ignoring valuable item representations (IRs) and user-item cross representations (CRs); and they simply use a UR as a feature in downstream applications, which fails to bridge upstream-downstream gaps and overlooks more transfer granularities. In this paper, we propose LFM4Ads, an All-Representation Multi-Granularity transfer framework for ads recommendation. It first comprehensively transfers URs, IRs, and CRs, i.e., all available representations in the pre-trained foundation model. To effectively utilize the CRs, it identifies the optimal extraction layer and aggregates them into transferable coarse-grained forms. Furthermore, we enhance the transferability via multi-granularity mechanisms: non-linear adapters for feature-level transfer, an Isomorphic Interaction Module for module-level transfer, and Standalone Retrieval for model-level transfer. LFM4Ads has been successfully deployed in Tencent's industrial-scale advertising platform, processing tens of billions of daily samples while maintaining terabyte-scale model parameters with billions of sparse embedding keys across approximately two thousand features. Since its production deployment in Q4 2024, LFM4Ads has achieved 10+ successful production launches across various advertising scenarios, including primary ones like Weixin Moments and Channels. These launches achieve an overall GMV lift of 2.45% across the entire platform, translating to estimated annual revenue increases in the hundreds of millions of dollars.

Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native advertising comprising 58,999 carefully constructed ad-embedded responses paired with user queries. NaiAD is organized around theoretically grounded evaluation metrics that separately and comprehensively capture user and commercial utility. To mitigate the dimensional collinearity of aligned LLMs, we propose a decoupled generation pipeline that produces structurally diverse samples, ranging from responses that explicitly disentangle stakeholder utilities to responses that are uniformly strong or weak across dimensions. We further provide score labels calibrated by a Variance-Calibrated Prediction-Powered Inference (VC-PPI) framework, aligning automated scoring with human annotations. Mechanistic analyses reveal that successful ad integration relies on reasoning paths that cluster into four distinct semantic strategies. Models leveraging NaiAD internalize these strategies to simultaneously improve user and commercial utility, while enabling independent control over these distinct objectives via in-context learning. Together, these results position NaiAD as a foundational infrastructure for developing future LLM-native ad systems.

In this study, a natural language processing-based (NLP-based) method is proposed for the sector-wise automatic classification of ad texts created on online advertising platforms. Our data set consists of approximately 21,000 labeled advertising texts from 12 different sectors. In the study, the Bidirectional Encoder Representations from Transformers (BERT) model, which is a transformer-based language model that is recently used in fields such as text classification in the natural language processing literature, was used. The classification efficiencies obtained using a pre-trained BERT model for the Turkish language are shown in detail.

Anomaly detection (AD) is an important machine learning task with applications in fraud detection, content moderation, and user behavior analysis. However, AD is relatively understudied in a natural language processing (NLP) context, limiting its effectiveness in detecting harmful content, phishing attempts, and spam reviews. We introduce NLP-ADBench, the most comprehensive NLP anomaly detection (NLP-AD) benchmark to date, which includes eight curated datasets and 19 state-of-the-art algorithms. These span 3 end-to-end methods and 16 two-step approaches that adapt classical, non-AD methods to language embeddings from BERT and OpenAI. Our empirical results show that no single model dominates across all datasets, indicating a need for automated model selection. Moreover, two-step methods with transformer-based embeddings consistently outperform specialized end-to-end approaches, with OpenAI embeddings outperforming those of BERT. We release NLP-ADBench at https://github.com/USC-FORTIS/NLP-ADBench, providing a unified framework for NLP-AD and supporting future investigations.

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.

The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign's real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks.

In the field of computational advertising, the integration of ads into the outputs of large language models (LLMs) presents an opportunity to support these services without compromising content integrity. This paper introduces novel auction mechanisms for ad allocation and pricing within the textual outputs of LLMs, leveraging retrieval-augmented generation (RAG). We propose a segment auction where an ad is probabilistically retrieved for each discourse segment (paragraph, section, or entire output) according to its bid and relevance, following the RAG framework, and priced according to competing bids. We show that our auction maximizes logarithmic social welfare, a new notion of welfare that balances allocation efficiency and fairness, and we characterize the associated incentive-compatible pricing rule. These results are extended to multi-ad allocation per segment. An empirical evaluation validates the feasibility and effectiveness of our approach over several ad auction scenarios, and exhibits inherent tradeoffs in metrics as we allow the LLM more flexibility to allocate ads.

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.

In the past years, many proposals have emerged in order to address online advertising use-cases without access to third-party cookies. All these proposals leverage some privacy-enhancing technologies such as aggregation or differential privacy. Yet, no public and rich-enough ground truth is currently available to assess the relevancy of aforementioned private advertising frameworks. We are releasing the largest, in terms of number of features, bidding dataset specifically built in alignment with the design of major browser vendors proposals such as Chrome Privacy Sandbox. This dataset, coined CriteoPrivateAd, stands for an anonymised version of Criteo production logs and provides sufficient data to learn bidding models commonly used in online advertising under many privacy constraints (delayed reports, display and user-level differential privacy, user signal quantisation or aggregated reports). We ensured that this dataset, while being anonymised, is able to provide offline results close to production performance of adtech companies including Criteo - making it a relevant ground truth to design private advertising systems. The dataset is available in Hugging Face: https://huggingface.co/datasets/criteo/CriteoPrivateAd.

We introduce a fairness-aware dataset for job recommendation in advertising, designed to foster research in algorithmic fairness within real-world scenarios. It was collected and prepared to comply with privacy standards and business confidentiality. An additional challenge is the lack of access to protected user attributes such as gender, for which we propose a solution to obtain a proxy estimate. Despite being anonymized and including a proxy for a sensitive attribute, our dataset preserves predictive power and maintains a realistic and challenging benchmark. This dataset addresses a significant gap in the availability of fairness-focused resources for high-impact domains like advertising -- the actual impact being having access or not to precious employment opportunities, where balancing fairness and utility is a common industrial challenge. We also explore various stages in the advertising process where unfairness can occur and introduce a method to compute a fair utility metric for the job recommendations in online systems case from a biased dataset. Experimental evaluations of bias mitigation techniques on the released dataset demonstrate potential improvements in fairness and the associated trade-offs with utility.

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.

Designing data sharing mechanisms providing performance and strong privacy guarantees is a hot topic for the Online Advertising industry. Namely, a prominent proposal discussed under the Improving Web Advertising Business Group at W3C only allows sharing advertising signals through aggregated, differentially private reports of past displays. To study this proposal extensively, an open Privacy-Preserving Machine Learning Challenge took place at AdKDD'21, a premier workshop on Advertising Science with data provided by advertising company Criteo. In this paper, we describe the challenge tasks, the structure of the available datasets, report the challenge results, and enable its full reproducibility. A key finding is that learning models on large, aggregated data in the presence of a small set of unaggregated data points can be surprisingly efficient and cheap. We also run additional experiments to observe the sensitivity of winning methods to different parameters such as privacy budget or quantity of available privileged side information. We conclude that the industry needs either alternate designs for private data sharing or a breakthrough in learning with aggregated data only to keep ad relevance at a reasonable level.

While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem. Current benchmarks, however, are largely restricted to idealized simulations, failing to address the practical demands of specialized domains like advertising and marketing analytics. In these fields, tasks are inherently more complex, often requiring multi-round interaction with professional marketing tools. To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms. AD-Bench is constructed from real user marketing analysis requests, with domain experts providing verifiable reference answers and corresponding reference tool-call trajectories. The benchmark categorizes requests into three difficulty levels (L1-L3) to evaluate agents' capabilities under multi-round, multi-tool collaboration. Experiments show that on AD-Bench, Gemini-3-Pro achieves Pass@1 = 68.0% and Pass@3 = 83.0%, but performance drops significantly on L3 to Pass@1 = 49.4% and Pass@3 = 62.1%, with a trajectory coverage of 70.1%, indicating that even state-of-the-art models still exhibit substantial capability gaps in complex advertising and marketing analysis scenarios. AD-Bench provides a realistic benchmark for evaluating and improving advertising marketing agents, the leaderboard and code can be found at https://github.com/Emanual20/adbench-leaderboard.

Vision-Language Model (VLM) based Web Agents represent a significant step towards automating complex tasks by simulating human-like interaction with websites. However, their deployment in uncontrolled web environments introduces significant security vulnerabilities. Existing research on adversarial environmental injection attacks often relies on unrealistic assumptions, such as direct HTML manipulation, knowledge of user intent, or access to agent model parameters, limiting their practical applicability. In this paper, we propose AdInject, a novel and real-world black-box attack method that leverages the internet advertising delivery to inject malicious content into the Web Agent's environment. AdInject operates under a significantly more realistic threat model than prior work, assuming a black-box agent, static malicious content constraints, and no specific knowledge of user intent. AdInject includes strategies for designing malicious ad content aimed at misleading agents into clicking, and a VLM-based ad content optimization technique that infers potential user intents from the target website's context and integrates these intents into the ad content to make it appear more relevant or critical to the agent's task, thus enhancing attack effectiveness. Experimental evaluations demonstrate the effectiveness of AdInject, attack success rates exceeding 60% in most scenarios and approaching 100% in certain cases. This strongly demonstrates that prevalent advertising delivery constitutes a potent and real-world vector for environment injection attacks against Web Agents. This work highlights a critical vulnerability in Web Agent security arising from real-world environment manipulation channels, underscoring the urgent need for developing robust defense mechanisms against such threats. Our code is available at https://github.com/NicerWang/AdInject.

Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After pre-analyzing 1,000,000 real-world ad creatives, we found that there are two types of discontinuation: short-term (i.e., cut-out) and long-term (i.e., wear-out). In this paper, we propose a practical prediction framework for the discontinuation of ad creatives with a hazard function-based loss function inspired by survival analysis. Our framework predicts the discontinuations with a multi-modal deep neural network that takes as input the ad creative (e.g., text, categorical, image, numerical features). To improve the prediction performance for the two different types of discontinuations and for the ad creatives that contribute to sales, we introduce two new techniques: (1) a two-term estimation technique with multi-task learning and (2) a click-through rate-weighting technique for the loss function. We evaluated our framework using the large-scale ad creative dataset, including 10 billion scale impressions. In terms of the concordance index (short: 0.896, long: 0.939, and overall: 0.792), our framework achieved significantly better performance than the conventional method (0.531). Additionally, we confirmed that our framework (i) demonstrated the same degree of discontinuation effect as manual operations for short-term cases, and (ii) accurately predicted the ad discontinuation order, which is important for long-running ad creatives for long-term cases.

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Wildlife trafficking remains a critical global issue, significantly impacting biodiversity, ecological stability, and public health. Despite efforts to combat this illicit trade, the rise of e-commerce platforms has made it easier to sell wildlife products, putting new pressure on wild populations of endangered and threatened species. The use of these platforms also opens a new opportunity: as criminals sell wildlife products online, they leave digital traces of their activity that can provide insights into trafficking activities as well as how they can be disrupted. The challenge lies in finding these traces. Online marketplaces publish ads for a plethora of products, and identifying ads for wildlife-related products is like finding a needle in a haystack. Learning classifiers can automate ad identification, but creating them requires costly, time-consuming data labeling that hinders support for diverse ads and research questions. This paper addresses a critical challenge in the data science pipeline for wildlife trafficking analytics: generating quality labeled data for classifiers that select relevant data. While large language models (LLMs) can directly label advertisements, doing so at scale is prohibitively expensive. We propose a cost-effective strategy that leverages LLMs to generate pseudo labels for a small sample of the data and uses these labels to create specialized classification models. Our novel method automatically gathers diverse and representative samples to be labeled while minimizing the labeling costs. Our experimental evaluation shows that our classifiers achieve up to 95% F1 score, outperforming LLMs at a lower cost. We present real use cases that demonstrate the effectiveness of our approach in enabling analyses of different aspects of wildlife trafficking.

Recent advances in Diffusion Models have enabled the generation of images from text, with powerful closed-source models like DALL-E and Midjourney leading the way. However, open-source alternatives, such as StabilityAI's Stable Diffusion, offer comparable capabilities. These open-source models, hosted on Hugging Face, come equipped with ethical filter protections designed to prevent the generation of explicit images. This paper reveals first their limitations and then presents a novel text-based safety filter that outperforms existing solutions. Our research is driven by the critical need to address the misuse of AI-generated content, especially in the context of information warfare. DiffGuard enhances filtering efficacy, achieving a performance that surpasses the best existing filters by over 14%.

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

When large language model (LLM) agents are increasingly deployed to automate tasks and interact with untrusted external data, prompt injection emerges as a significant security threat. By injecting malicious instructions into the data that LLMs access, an attacker can arbitrarily override the original user task and redirect the agent toward unintended, potentially harmful actions. Existing defenses either require access to model weights (fine-tuning), incur substantial utility loss (detection-based), or demand non-trivial system redesign (system-level). Motivated by this, we propose DataFilter, a test-time model-agnostic defense that removes malicious instructions from the data before it reaches the backend LLM. DataFilter is trained with supervised fine-tuning on simulated injections and leverages both the user's instruction and the data to selectively strip adversarial content while preserving benign information. Across multiple benchmarks, DataFilter consistently reduces the prompt injection attack success rates to near zero while maintaining the LLMs' utility. DataFilter delivers strong security, high utility, and plug-and-play deployment, making it a strong practical defense to secure black-box commercial LLMs against prompt injection. Our DataFilter model is released at https://huggingface.co/JoyYizhu/DataFilter for immediate use, with the code to reproduce our results at https://github.com/yizhu-joy/DataFilter.

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

The advance of smartphones and cellular networks boosts the need of mobile advertising and targeted marketing. However, it also triggers the unseen security threats. We found that the phone scams with fake calling numbers of very short lifetime are increasingly popular and have been used to trick the users. The harm is worldwide. On the other hand, deceptive advertising (deceptive ads), the fake ads that tricks users to install unnecessary apps via either alluring or daunting texts and pictures, is an emerging threat that seriously harms the reputation of the advertiser. To counter against these two new threats, the conventional blacklist (or whitelist) approach and the machine learning approach with predefined features have been proven useless. Nevertheless, due to the success of deep learning in developing the highly intelligent program, our system can efficiently and effectively detect phone scams and deceptive ads by taking advantage of our unified framework on deep neural network (DNN) and convolutional neural network (CNN). The proposed system has been deployed for operational use and the experimental results proved the effectiveness of our proposed system. Furthermore, we keep our research results and release experiment material on http://DeceptiveAds.TWMAN.ORG and http://PhoneScams.TWMAN.ORG if there is any update.

Selecting informative data points for expert feedback can significantly improve the performance of anomaly detection (AD) in various contexts, such as medical diagnostics or fraud detection. In this paper, we determine a set of theoretical conditions under which anomaly scores generalize from labeled queries to unlabeled data. Motivated by these results, we propose a data labeling strategy with optimal data coverage under labeling budget constraints. In addition, we propose a new learning framework for semi-supervised AD. Extensive experiments on image, tabular, and video data sets show that our approach results in state-of-the-art semi-supervised AD performance under labeling budget constraints.

Audio Description (AD) plays a pivotal role as an application system aimed at guaranteeing accessibility in multimedia content, which provides additional narrations at suitable intervals to describe visual elements, catering specifically to the needs of visually impaired audiences. In this paper, we introduce CA^3D, the pioneering unified Context-Aware Automatic Audio Description system that provides AD event scripts with precise locations in the long cinematic content. Specifically, CA^3D system consists of: 1) a Temporal Feature Enhancement Module to efficiently capture longer term dependencies, 2) an anchor-based AD event detector with feature suppression module that localizes the AD events and extracts discriminative feature for AD generation, and 3) a self-refinement module that leverages the generated output to tweak AD event boundaries from coarse to fine. Unlike conventional methods which rely on metadata and ground truth AD timestamp for AD detection and generation tasks, the proposed CA^3D is the first end-to-end trainable system that only uses visual cue. Extensive experiments demonstrate that the proposed CA^3D improves existing architectures for both AD event detection and script generation metrics, establishing the new state-of-the-art performances in the AD automation.

Generating Audio Description (AD) for movies is a challenging task that requires fine-grained visual understanding and an awareness of the characters and their names. Currently, visual language models for AD generation are limited by a lack of suitable training data, and also their evaluation is hampered by using performance measures not specialized to the AD domain. In this paper, we make three contributions: (i) We propose two approaches for constructing AD datasets with aligned video data, and build training and evaluation datasets using these. These datasets will be publicly released; (ii) We develop a Q-former-based architecture which ingests raw video and generates AD, using frozen pre-trained visual encoders and large language models; and (iii) We provide new evaluation metrics to benchmark AD quality that are well-matched to human performance. Taken together, we improve the state of the art on AD generation.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Large recommendation models (LRMs) are fundamental to the multi-billion dollar online advertising industry, processing massive datasets of hundreds of billions of examples before transitioning to continuous online training to adapt to rapidly changing user behavior. The massive scale of data directly impacts both computational costs and the speed at which new methods can be evaluated (R&D velocity). This paper presents actionable principles and high-level frameworks to guide practitioners in optimizing training data requirements. These strategies have been successfully deployed in Google's largest Ads CTR prediction models and are broadly applicable beyond LRMs. We outline the concept of data convergence, describe methods to accelerate this convergence, and finally, detail how to optimally balance training data volume with model size.

Major Internet advertising platforms offer budget pacing tools as a standard service for advertisers to manage their ad campaigns. Given the inherent non-stationarity in an advertiser's value and also competing advertisers' values over time, a commonly used approach is to learn a target expenditure plan that specifies a target spend as a function of time, and then run a controller that tracks this plan. This raises the question: how many historical samples are required to learn a good expenditure plan? We study this question by considering an advertiser repeatedly participating in T second-price auctions, where the tuple of her value and the highest competing bid is drawn from an unknown time-varying distribution. The advertiser seeks to maximize her total utility subject to her budget constraint. Prior work has shown the sufficiency of Tlog T samples per distribution to achieve the optimal O(T)-regret. We dramatically improve this state-of-the-art and show that just one sample per distribution is enough to achieve the near-optimal tilde O(T)-regret, while still being robust to noise in the sampling distributions.

In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges, we standardize the task of ATG and propose a first benchmark dataset, CAMERA, carefully designed and enabling the utilization of multi-modal information and facilitating industry-wise evaluations. Our extensive experiments with a variety of nine baselines, from classical methods to state-of-the-art models including large language models (LLMs), show the current state and the remaining challenges. We also explore how existing metrics in ATG and an LLM-based evaluator align with human evaluations.

In online ad markets, a rising number of advertisers are employing bidding agencies to participate in ad auctions. These agencies are specialized in designing online algorithms and bidding on behalf of their clients. Typically, an agency usually has information on multiple advertisers, so she can potentially coordinate bids to help her clients achieve higher utilities than those under independent bidding. In this paper, we study coordinated online bidding algorithms in repeated second-price auctions with budgets. We propose algorithms that guarantee every client a higher utility than the best she can get under independent bidding. We show that these algorithms achieve maximal coalition welfare and discuss bidders' incentives to misreport their budgets, in symmetric cases. Our proofs combine the techniques of online learning and equilibrium analysis, overcoming the difficulty of competing with a multi-dimensional benchmark. The performance of our algorithms is further evaluated by experiments on both synthetic and real data. To the best of our knowledge, we are the first to consider bidder coordination in online repeated auctions with constraints.

This study addresses the challenge of estimating average treatment effects (ATEs) for advertising campaigns in online marketplaces where complete randomized experimentation is infeasible. We propose two key innovations: (1) a shrinkage estimator that optimally combines observational and experimental data without assuming smooth treatment effects across campaigns, and (2) a Bayesian adaptive experimental design framework that efficiently selects campaigns for randomized evaluation that minimizes cumulative risk. Our shrinkage estimator achieves lower risk compared to existing methods by balancing bias-variance tradeoffs, while our adaptive design significantly reduces the costs of campaign randomization. We establish theoretical guarantees including asymptotic normality and regret bounds. In an application to Amazon Ads data analyzing 2,583 campaigns, our approach achieves equivalent estimation precision while requiring only half of the randomized experiments needed by random sampling, the standard method widely used in practice today. The proposed method serves as a practical solution for marketplace platforms to efficiently measure advertising effectiveness while managing experimentation costs.

The development of Audio Description (AD) has been a pivotal step forward in making video content more accessible and inclusive. Traditionally, AD production has demanded a considerable amount of skilled labor, while existing automated approaches still necessitate extensive training to integrate multimodal inputs and tailor the output from a captioning style to an AD style. In this paper, we introduce an automated AD generation pipeline that harnesses the potent multimodal and instruction-following capacities of GPT-4V(ision). Notably, our methodology employs readily available components, eliminating the need for additional training. It produces ADs that not only comply with established natural language AD production standards but also maintain contextually consistent character information across frames, courtesy of a tracking-based character recognition module. A thorough analysis on the MAD dataset reveals that our approach achieves a performance on par with learning-based methods in automated AD production, as substantiated by a CIDEr score of 20.5.

We propose a novel framework for filtering image-text data by leveraging fine-tuned Multimodal Language Models (MLMs). Our approach outperforms predominant filtering methods (e.g., CLIPScore) via integrating the recent advances in MLMs. We design four distinct yet complementary metrics to holistically measure the quality of image-text data. A new pipeline is established to construct high-quality instruction data for fine-tuning MLMs as data filters. Comparing with CLIPScore, our MLM filters produce more precise and comprehensive scores that directly improve the quality of filtered data and boost the performance of pre-trained models. We achieve significant improvements over CLIPScore on popular foundation models (i.e., CLIP and BLIP2) and various downstream tasks. Our MLM filter can generalize to different models and tasks, and be used as a drop-in replacement for CLIPScore. An additional ablation study is provided to verify our design choices for the MLM filter.

Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the accurate prediction of ad creative text conversions before delivering to the consumer. The proposed framework includes three key ideas: multi-task learning, conditional attention, and attention highlighting. Multi-task learning is an idea for improving the prediction accuracy of conversion, which predicts clicks and conversions simultaneously, to solve the difficulty of data imbalance. Furthermore, conditional attention focuses attention of each ad creative with the consideration of its genre and target gender, thus improving conversion prediction accuracy. Attention highlighting visualizes important words and/or phrases based on conditional attention. We evaluated the proposed framework with actual delivery history data (14,000 creatives displayed more than a certain number of times from Gunosy Inc.), and confirmed that these ideas improve the prediction performance of conversions, and visualize noteworthy words according to the creatives' attributes.

Audio Descriptions (ADs) aim to provide a narration of a movie in text form, describing non-dialogue-related narratives, such as characters, actions, or scene establishment. Automatic generation of ADs remains challenging due to: i) the domain gap between movie-AD data and existing data used to train vision-language models, and ii) the issue of contextual redundancy arising from highly similar neighboring visual clips in a long movie. In this work, we propose DistinctAD, a novel two-stage framework for generating ADs that emphasize distinctiveness to produce better narratives. To address the domain gap, we introduce a CLIP-AD adaptation strategy that does not require additional AD corpora, enabling more effective alignment between movie and AD modalities at both global and fine-grained levels. In Stage-II, DistinctAD incorporates two key innovations: (i) a Contextual Expectation-Maximization Attention (EMA) module that reduces redundancy by extracting common bases from consecutive video clips, and (ii) an explicit distinctive word prediction loss that filters out repeated words in the context, ensuring the prediction of unique terms specific to the current AD. Comprehensive evaluations on MAD-Eval, CMD-AD, and TV-AD benchmarks demonstrate the superiority of DistinctAD, with the model consistently outperforming baselines, particularly in Recall@k/N, highlighting its effectiveness in producing high-quality, distinctive ADs.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.

Advances in embedding models for text, image, audio, and video drive progress across multiple domains, including retrieval-augmented generation, recommendation systems, vehicle/person reidentification, and face recognition. Many applications in these domains require an efficient method to retrieve items that are close to a given query in the embedding space while satisfying a filter condition based on the item's attributes, a problem known as Filtered Approximate Nearest Neighbor Search (FANNS). In this work, we present a comprehensive survey and taxonomy of FANNS methods and analyze how they are benchmarked in the literature. By doing so, we identify a key challenge in the current FANNS landscape: the lack of diverse and realistic datasets, particularly ones derived from the latest transformer-based text embedding models. To address this, we introduce a novel dataset consisting of embedding vectors for the abstracts of over 2.7 million research articles from the arXiv repository, accompanied by 11 real-world attributes such as authors and categories. We benchmark a wide range of FANNS methods on our novel dataset and find that each method has distinct strengths and limitations; no single approach performs best across all scenarios. ACORN, for example, supports various filter types and performs reliably across dataset scales but is often outperformed by more specialized methods. SeRF shows excellent performance for range filtering on ordered attributes but cannot handle categorical attributes. Filtered-DiskANN and UNG excel on the medium-scale dataset but fail on the large-scale dataset, highlighting the challenge posed by transformer-based embeddings, which are often more than an order of magnitude larger than earlier embeddings. We conclude that no universally best method exists.

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can be abused by malicious advertisers who attempt to deceive people by disinformation such as propaganda and divisive opinion. To counter this problem, we introduce a new application named FBAdTracker. The purpose of this application is to provide an integrated data collection and analysis system for current research on fact-checking related to Facebook advertisements. Our system is capable of monitoring up-to-date Facebook ads and analyzing ads retrieved from Facebook Ads Library.

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

In this paper, we propose a method for generating layouts for image-based advertisements by leveraging a Vision-Language Model (VLM). Conventional advertisement layout techniques have predominantly relied on saliency mapping to detect salient regions within a background image, but such approaches often fail to fully account for the image's detailed composition and semantic content. To overcome this limitation, our method harnesses a VLM to recognize the products and other elements depicted in the background and to inform the placement of text and logos. The proposed layout-generation pipeline consists of two steps. In the first step, the VLM analyzes the image to identify object types and their spatial relationships, then produces a text-based "placement plan" based on this analysis. In the second step, that plan is rendered into the final layout by generating HTML-format code. We validated the effectiveness of our approach through evaluation experiments, conducting both quantitative and qualitative comparisons against existing methods. The results demonstrate that by explicitly considering the background image's content, our method produces noticeably higher-quality advertisement layouts.

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available data and online learn with recently available data to update the models periodically with the goal of better serving performance. In this paper, we propose a novel framework, named Confidence Ranking, which designs the optimization objective as a ranking function with two different models. Our confidence ranking loss allows direct optimization of the logits output for different convex surrogate functions of metrics, e.g. AUC and Accuracy depending on the target task and dataset. Armed with our proposed methods, our experiments show that the introduction of confidence ranking loss can outperform all baselines on the CTR prediction tasks of public and industrial datasets. This framework has been deployed in the advertisement system of JD.com to serve the main traffic in the fine-rank stage.

Diffusion-Augmented Interactive Text-to-Image Retrieval (DAI-TIR) is a promising paradigm that improves retrieval performance by generating query images via diffusion models and using them as additional ``views'' of the user's intent. However, these generative views can be incorrect because diffusion generation may introduce hallucinated visual cues that conflict with the original query text. Indeed, we empirically demonstrate that these hallucinated cues can substantially degrade DAI-TIR performance. To address this, we propose Diffusion-aware Multi-view Contrastive Learning (DMCL), a hallucination-robust training framework that casts DAI-TIR as joint optimization over representations of query intent and the target image. DMCL introduces semantic-consistency and diffusion-aware contrastive objectives to align textual and diffusion-generated query views while suppressing hallucinated query signals. This yields an encoder that acts as a semantic filter, effectively mapping hallucinated cues into a null space, improving robustness to spurious cues and better representing the user's intent. Attention visualization and geometric embedding-space analyses corroborate this filtering behavior. Across five standard benchmarks, DMCL delivers consistent improvements in multi-round Hits@10, reaching as high as 7.37\% over prior fine-tuned and zero-shot baselines, which indicates it is a general and robust training framework for DAI-TIR.

Due to the data-driven nature of current face identity (FaceID) customization methods, all state-of-the-art models rely on large-scale datasets containing millions of high-quality text-image pairs for training. However, none of these datasets are publicly available, which restricts transparency and hinders further advancements in the field. To address this issue, in this paper, we collect and release FaceID-6M, the first large-scale, open-source FaceID dataset containing 6 million high-quality text-image pairs. Filtered from LAION-5B schuhmann2022laion, FaceID-6M undergoes a rigorous image and text filtering steps to ensure dataset quality, including resolution filtering to maintain high-quality images and faces, face filtering to remove images that lack human faces, and keyword-based strategy to retain descriptions containing human-related terms (e.g., nationality, professions and names). Through these cleaning processes, FaceID-6M provides a high-quality dataset optimized for training powerful FaceID customization models, facilitating advancements in the field by offering an open resource for research and development. We conduct extensive experiments to show the effectiveness of our FaceID-6M, demonstrating that models trained on our FaceID-6M dataset achieve performance that is comparable to, and slightly better than currently available industrial models. Additionally, to support and advance research in the FaceID customization community, we make our code, datasets, and models fully publicly available. Our codes, models, and datasets are available at: https://github.com/ShuheSH/FaceID-6M.

Research related to automatically detecting Alzheimer's disease (AD) is important, given the high prevalence of AD and the high cost of traditional methods. Since AD significantly affects the content and acoustics of spontaneous speech, natural language processing and machine learning provide promising techniques for reliably detecting AD. We compare and contrast the performance of two such approaches for AD detection on the recent ADReSS challenge dataset: 1) using domain knowledge-based hand-crafted features that capture linguistic and acoustic phenomena, and 2) fine-tuning Bidirectional Encoder Representations from Transformer (BERT)-based sequence classification models. We also compare multiple feature-based regression models for a neuropsychological score task in the challenge. We observe that fine-tuned BERT models, given the relative importance of linguistics in cognitive impairment detection, outperform feature-based approaches on the AD detection task.

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

Online advertising has recently grown into a highly competitive and complex multi-billion-dollar industry, with advertisers bidding for ad slots at large scales and high frequencies. This has resulted in a growing need for efficient "auto-bidding" algorithms that determine the bids for incoming queries to maximize advertisers' targets subject to their specified constraints. This work explores efficient online algorithms for a single value-maximizing advertiser under an increasingly popular constraint: Return-on-Spend (RoS). We quantify efficiency in terms of regret relative to the optimal algorithm, which knows all queries a priori. We contribute a simple online algorithm that achieves near-optimal regret in expectation while always respecting the specified RoS constraint when the input sequence of queries are i.i.d. samples from some distribution. We also integrate our results with the previous work of Balseiro, Lu, and Mirrokni [BLM20] to achieve near-optimal regret while respecting both RoS and fixed budget constraints. Our algorithm follows the primal-dual framework and uses online mirror descent (OMD) for the dual updates. However, we need to use a non-canonical setup of OMD, and therefore the classic low-regret guarantee of OMD, which is for the adversarial setting in online learning, no longer holds. Nonetheless, in our case and more generally where low-regret dynamics are applied in algorithm design, the gradients encountered by OMD can be far from adversarial but influenced by our algorithmic choices. We exploit this key insight to show our OMD setup achieves low regret in the realm of our algorithm.

The objective of this paper is an automatic Audio Description (AD) model that ingests movies and outputs AD in text form. Generating high-quality movie AD is challenging due to the dependency of the descriptions on context, and the limited amount of training data available. In this work, we leverage the power of pretrained foundation models, such as GPT and CLIP, and only train a mapping network that bridges the two models for visually-conditioned text generation. In order to obtain high-quality AD, we make the following four contributions: (i) we incorporate context from the movie clip, AD from previous clips, as well as the subtitles; (ii) we address the lack of training data by pretraining on large-scale datasets, where visual or contextual information is unavailable, e.g. text-only AD without movies or visual captioning datasets without context; (iii) we improve on the currently available AD datasets, by removing label noise in the MAD dataset, and adding character naming information; and (iv) we obtain strong results on the movie AD task compared with previous methods.

Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where the interaction backbone plays a critical role in determining both predictive performance and system efficiency. However, existing interaction modules often struggle to simultaneously achieve strong interaction capacity, high computational efficiency, and good scalability, resulting in limited ROI when models are scaled under strict production constraints. In this work, we propose MLCC, a structured feature interaction architecture that organizes feature crosses through hierarchical compression and dynamic composition, which can efficiently capture high-order feature dependencies while maintaining favorable computational complexity. We further introduce MC-MLCC, a Multi-Channel extension that decomposes feature interactions into parallel subspaces, enabling efficient horizontal scaling with improved representation capacity and significantly reduced parameter growth. Extensive experiments on three public benchmarks and a large-scale industrial dataset show that our proposed models consistently outperform strong DLRM-style baselines by up to 0.52 AUC, while reducing model parameters and FLOPs by up to 26times under comparable performance. Comprehensive scaling analyses demonstrate stable and predictable scaling behavior across embedding dimension, head number, and channel count, with channel-based scaling achieving substantially better efficiency than conventional embedding inflation. Finally, online A/B testing on a real-world advertising platform validates the practical effectiveness of our approach, which has been widely adopted in Bilibili advertising system under strict latency and resource constraints.

We present our systems submitted for the shared tasks of Acronym Identification (AI) and Acronym Disambiguation (AD) held under Workshop on SDU. We mainly experiment with BERT and SciBERT. In addition, we assess the effectiveness of "BIOless" tagging and blending along with the prowess of ensembling in AI. For AD, we formulate the problem as a span prediction task, experiment with different training techniques and also leverage the use of external data. Our systems rank 11th and 3rd in AI and AD tasks respectively.

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

This paper provides an overview of the approach we used as team ISISTANITOS for the ACM RecSys Challenge 2023. The competition was organized by ShareChat, and involved predicting the probability of a user clicking an app ad and/or installing an app, to improve deep funnel optimization and a special focus on user privacy. Our proposed method inferring the probabilities of clicking and installing as two different, but related tasks. Hence, the model engineers a specific set of features for each task and a set of shared features. Our model is called Weighted Multi-Level Feature Factorization because it considers the interaction of different order features, where the order is associated to the depth in a neural network. The prediction for a given task is generated by combining the task specific and shared features on the different levels. Our submission achieved the 11 rank and overall score of 55 in the competition academia-track final results. We release our source code at: https://github.com/knife982000/RecSys2023Challenge

Recent advances in diffusion models have significantly enhanced their ability to generate high-quality images and videos, but they have also increased the risk of producing unsafe content. Existing unlearning/editing-based methods for safe generation remove harmful concepts from models but face several challenges: (1) They cannot instantly remove harmful concepts without training. (2) Their safe generation capabilities depend on collected training data. (3) They alter model weights, risking degradation in quality for content unrelated to toxic concepts. To address these, we propose SAFREE, a novel, training-free approach for safe T2I and T2V, that does not alter the model's weights. Specifically, we detect a subspace corresponding to a set of toxic concepts in the text embedding space and steer prompt embeddings away from this subspace, thereby filtering out harmful content while preserving intended semantics. To balance the trade-off between filtering toxicity and preserving safe concepts, SAFREE incorporates a novel self-validating filtering mechanism that dynamically adjusts the denoising steps when applying the filtered embeddings. Additionally, we incorporate adaptive re-attention mechanisms within the diffusion latent space to selectively diminish the influence of features related to toxic concepts at the pixel level. In the end, SAFREE ensures coherent safety checking, preserving the fidelity, quality, and safety of the output. SAFREE achieves SOTA performance in suppressing unsafe content in T2I generation compared to training-free baselines and effectively filters targeted concepts while maintaining high-quality images. It also shows competitive results against training-based methods. We extend SAFREE to various T2I backbones and T2V tasks, showcasing its flexibility and generalization. SAFREE provides a robust and adaptable safeguard for ensuring safe visual generation.

Current approaches to reducing undesired capabilities in language models are largely post hoc, and can thus be easily bypassed by adversaries. A natural alternative is to shape capabilities during pretraining itself. On the proxy task of removing medical capabilities, we show that the simple intervention of filtering pretraining data is highly effective, robust, and inexpensive at scale. Inspired by work on data attribution, we show that filtering tokens is more effective than filtering documents, achieving the same hit to undesired capabilities at a lower cost to benign ones. Training models spanning two orders of magnitude, we then demonstrate that filtering gets more effective with scale: for our largest models, token filtering leads to a 7000x compute slowdown on the forget domain. We also show that models trained with token filtering can still be aligned on the forget domain. Along the way, we introduce a methodology for labeling tokens with sparse autoencoders and distilling cheap, high-quality classifiers. We also demonstrate that filtering can be robust to noisy labels with sufficient pretraining compute.

We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in auctions or assume that the distribution over the participants' expected cost-per-impression (eCPM) is known a priori, then use various additional assumptions on the parametric form of the distribution to derive loss functions for predicting CTRs. In this work, we bring back the welfare objectives of ad auctions into CTR predictions and propose a novel weighted rankloss to train the CTR model. Compared to existing literature, our approach provides a provable guarantee on welfare but without assumptions on the eCPMs' distribution while also avoiding the intractability of naively applying existing learning-to-rank methods. Further, we propose a theoretically justifiable technique for calibrating the losses using labels generated from a teacher network, only assuming that the teacher network has bounded ell_2 generalization error. Finally, we demonstrate the advantages of the proposed loss on synthetic and real-world data.

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the readers to click on an article and subsequently visit the media site, the outlets often come up with catchy headlines accompanying the article links, which lure the readers to click on the link. Such headlines are known as Clickbaits. While these baits may trick the readers into clicking, in the long run, clickbaits usually don't live up to the expectation of the readers, and leave them disappointed. In this work, we attempt to automatically detect clickbaits and then build a browser extension which warns the readers of different media sites about the possibility of being baited by such headlines. The extension also offers each reader an option to block clickbaits she doesn't want to see. Then, using such reader choices, the extension automatically blocks similar clickbaits during her future visits. We run extensive offline and online experiments across multiple media sites and find that the proposed clickbait detection and the personalized blocking approaches perform very well achieving 93% accuracy in detecting and 89% accuracy in blocking clickbaits.

Audio Description (AD) is the task of generating descriptions of visual content, at suitable time intervals, for the benefit of visually impaired audiences. For movies, this presents notable challenges -- AD must occur only during existing pauses in dialogue, should refer to characters by name, and ought to aid understanding of the storyline as a whole. To this end, we develop a new model for automatically generating movie AD, given CLIP visual features of the frames, the cast list, and the temporal locations of the speech; addressing all three of the 'who', 'when', and 'what' questions: (i) who -- we introduce a character bank consisting of the character's name, the actor that played the part, and a CLIP feature of their face, for the principal cast of each movie, and demonstrate how this can be used to improve naming in the generated AD; (ii) when -- we investigate several models for determining whether an AD should be generated for a time interval or not, based on the visual content of the interval and its neighbours; and (iii) what -- we implement a new vision-language model for this task, that can ingest the proposals from the character bank, whilst conditioning on the visual features using cross-attention, and demonstrate how this improves over previous architectures for AD text generation in an apples-to-apples comparison.

Facing scaling laws, video data from the internet becomes increasingly important. However, collecting extensive videos that meet specific needs is extremely labor-intensive and time-consuming. In this work, we study the way to expedite this collection process and propose VC-Agent, the first interactive agent that is able to understand users' queries and feedback, and accordingly retrieve/scale up relevant video clips with minimal user input. Specifically, considering the user interface, our agent defines various user-friendly ways for the user to specify requirements based on textual descriptions and confirmations. As for agent functions, we leverage existing multi-modal large language models to connect the user's requirements with the video content. More importantly, we propose two novel filtering policies that can be updated when user interaction is continually performed. Finally, we provide a new benchmark for personalized video dataset collection, and carefully conduct the user study to verify our agent's usage in various real scenarios. Extensive experiments demonstrate the effectiveness and efficiency of our agent for customized video dataset collection. Project page: https://allenyidan.github.io/vcagent_page/.

Fine-tuning text-to-image diffusion models with human feedback is an effective method for aligning model behavior with human intentions. However, this alignment process often suffers from slow convergence due to the large size and noise present in human feedback datasets. In this work, we propose FiFA, a novel automated data filtering algorithm designed to enhance the fine-tuning of diffusion models using human feedback datasets with direct preference optimization (DPO). Specifically, our approach selects data by solving an optimization problem to maximize three components: preference margin, text quality, and text diversity. The concept of preference margin is used to identify samples that are highly informative in addressing the noisy nature of feedback dataset, which is calculated using a proxy reward model. Additionally, we incorporate text quality, assessed by large language models to prevent harmful contents, and consider text diversity through a k-nearest neighbor entropy estimator to improve generalization. Finally, we integrate all these components into an optimization process, with approximating the solution by assigning importance score to each data pair and selecting the most important ones. As a result, our method efficiently filters data automatically, without the need for manual intervention, and can be applied to any large-scale dataset. Experimental results show that FiFA significantly enhances training stability and achieves better performance, being preferred by humans 17% more, while using less than 0.5% of the full data and thus 1% of the GPU hours compared to utilizing full human feedback datasets.

Selecting high-quality data for pre-training is crucial in shaping the downstream task performance of language models. A major challenge lies in identifying this optimal subset, a problem generally considered intractable, thus necessitating scalable and effective heuristics. In this work, we propose a data selection method, CoLoR-Filter (Conditional Loss Reduction Filtering), which leverages an empirical Bayes-inspired approach to derive a simple and computationally efficient selection criterion based on the relative loss values of two auxiliary models. In addition to the modeling rationale, we evaluate CoLoR-Filter empirically on two language modeling tasks: (1) selecting data from C4 for domain adaptation to evaluation on Books and (2) selecting data from C4 for a suite of downstream multiple-choice question answering tasks. We demonstrate favorable scaling both as we subselect more aggressively and using small auxiliary models to select data for large target models. As one headline result, CoLoR-Filter data selected using a pair of 150m parameter auxiliary models can train a 1.2b parameter target model to match a 1.2b parameter model trained on 25b randomly selected tokens with 25x less data for Books and 11x less data for the downstream tasks. Code: https://github.com/davidbrandfonbrener/color-filter-olmo Filtered data: https://huggingface.co/datasets/davidbrandfonbrener/color-filtered-c4

We investigate data filtering for large model pretraining via new scaling studies that target the high compute, data-scarce regime. In spite of an apparently common belief that filtering data to include only high-quality information is essential, our experiments suggest that with enough compute, the best data filter is no data filter. We find that sufficiently trained large parameter models not only tolerate low-quality and distractor data, but in fact benefit from nominally ``poor'' data.

Recent research has shown that filtering massive English web corpora into high-quality subsets significantly improves training efficiency. However, for high-resource non-English languages like German, French, or Japanese, aggressive filtering creates a strategic dilemma: should practitioners prioritize diversity by training once on large amounts of lightly filtered web data, or prioritize quality by strictly filtering for a high-quality core and repeating it over multiple epochs? We investigate this trade-off for German by constructing hierarchical quality filters applied to 500M web documents, comparing multi-epoch training on the filtered subsets against single-pass training on a diverse corpus. Our experiments across multiple model scales and token budgets show that repeating high-quality data consistently outperforms single-pass training on larger, less filtered sets. Notably, the performance gap persists even after 7 epochs. Our findings suggest that for non-English LLMs, semantic concentration through quality filtering offers a more viable path to efficient language modeling than simply maximizing unique data volume. We release our German language models (called Boldt), as well as our cleaned evaluation benchmarks to the research community. Our experiments indicate that they achieve state-of-the-art results despite training on 10-360x fewer tokens than comparable models.

In ad text generation (ATG), desirable ad text is both faithful and informative. That is, it should be faithful to the input document, while at the same time containing important information that appeals to potential customers. The existing evaluation data, CAMERA (arXiv:2309.12030), is suitable for evaluating informativeness, as it consists of reference ad texts created by ad creators. However, these references often include information unfaithful to the input, which is a notable obstacle in promoting ATG research. In this study, we collaborate with in-house ad creators to refine the CAMERA references and develop an alternative ATG evaluation dataset called FaithCAMERA, in which the faithfulness of references is guaranteed. Using FaithCAMERA, we can evaluate how well existing methods for improving faithfulness can generate informative ad text while maintaining faithfulness. Our experiments show that removing training data that contains unfaithful entities improves the faithfulness and informativeness at the entity level, but decreases both at the sentence level. This result suggests that for future ATG research, it is essential not only to scale the training data but also to ensure their faithfulness. Our dataset will be publicly available.

Despite the remarkable success, recent reconstruction-based anomaly detection (AD) methods via diffusion modeling still involve fine-grained noise-strength tuning and computationally expensive multi-step denoising, leading to a fundamental tension between fidelity and efficiency. In this paper, we propose InvAD, a novel inversion-based anomaly detection approach ("detection via noising in latent space") that circumvents explicit reconstruction. Importantly, we contend that the limitations in prior reconstruction-based methods originate from the prevailing "detection via denoising in RGB space" paradigm. To address this, we model AD under a reconstruction-free formulation, which directly infers the final latent variable corresponding to the input image via DDIM inversion, and then measures the deviation based on the known prior distribution for anomaly scoring. Specifically, in approximating the original probability flow ODE using the Euler method, we enforce only a few inversion steps to noise the clean image to pursue inference efficiency. As the added noise is adaptively derived with the learned diffusion model, the original features for the clean testing image can still be leveraged to yield high detection accuracy. We perform extensive experiments and detailed analyses across four widely used industrial and medical AD benchmarks under the unsupervised unified setting to demonstrate the effectiveness of our model, achieving state-of-the-art AD performance and approximately 2x inference-time speedup without diffusion distillation.

Advertisement videos serve as a rich and valuable source of purpose-driven information, encompassing high-quality visual, textual, and contextual cues designed to engage viewers. They are often more complex than general videos of similar duration due to their structured narratives and rapid scene transitions, posing significant challenges to multi-modal large language models (MLLMs). In this work, we introduce VideoAds, the first dataset tailored for benchmarking the performance of MLLMs on advertisement videos. VideoAds comprises well-curated advertisement videos with complex temporal structures, accompanied by manually annotated diverse questions across three core tasks: visual finding, video summary, and visual reasoning. We propose a quantitative measure to compare VideoAds against existing benchmarks in terms of video complexity. Through extensive experiments, we find that Qwen2.5-VL-72B, an opensource MLLM, achieves 73.35\% accuracy on VideoAds, outperforming GPT-4o (66.82\%) and Gemini-1.5 Pro (69.66\%); the two proprietary models especially fall behind the opensource model in video summarization and reasoning, but perform the best in visual finding. Notably, human experts easily achieve a remarkable accuracy of 94.27\%. These results underscore the necessity of advancing MLLMs' temporal modeling capabilities and highlight VideoAds as a potentially pivotal benchmark for future research in understanding video that requires high FPS sampling. The dataset and evaluation code will be publicly available at https://videoadsbenchmark.netlify.app.

Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clicks) after the fact. We argue that attribution modeling improves the efficiency of the bidding policy in the context of performance advertising. Firstly we explain the inefficiency of the standard bidding policy with respect to attribution. Secondly we learn and utilize an attribution model in the bidder itself and show how it modifies the average bid after a click. Finally we produce evidence of the effectiveness of the proposed method on both offline and online experiments with data spanning several weeks of real traffic from Criteo, a leader in performance advertising.

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods heavily rely on ID embeddings, which fail to reflect users' true preferences for content such as images and titles. This limitation becomes particularly evident in cold-start and long-tail scenarios, where traditional approaches struggle to deliver effective results. To address these challenges, we propose a novel Multi-modal Content Interest Modeling paradigm (MIM), which consists of three key stages: Pre-training, Content-Interest-Aware Supervised Fine-Tuning (C-SFT), and Content-Interest-Aware UBM (CiUBM). The pre-training stage adapts foundational models to domain-specific data, enabling the extraction of high-quality multi-modal embeddings. The C-SFT stage bridges the semantic gap between content and user interests by leveraging user behavior signals to guide the alignment of embeddings with user preferences. Finally, the CiUBM stage integrates multi-modal embeddings and ID-based collaborative filtering signals into a unified framework. Comprehensive offline experiments and online A/B tests conducted on the Taobao, one of the world's largest e-commerce platforms, demonstrated the effectiveness and efficiency of MIM method. The method has been successfully deployed online, achieving a significant increase of +14.14% in CTR and +4.12% in RPM, showcasing its industrial applicability and substantial impact on platform performance. To promote further research, we have publicly released the code and dataset at https://pan.quark.cn/s/8fc8ec3e74f3.

Stable Diffusion is a recent open-source image generation model comparable to proprietary models such as DALLE, Imagen, or Parti. Stable Diffusion comes with a safety filter that aims to prevent generating explicit images. Unfortunately, the filter is obfuscated and poorly documented. This makes it hard for users to prevent misuse in their applications, and to understand the filter's limitations and improve it. We first show that it is easy to generate disturbing content that bypasses the safety filter. We then reverse-engineer the filter and find that while it aims to prevent sexual content, it ignores violence, gore, and other similarly disturbing content. Based on our analysis, we argue safety measures in future model releases should strive to be fully open and properly documented to stimulate security contributions from the community.

Multimodal recommendation systems typically integrates user behavior with multimodal data from items, thereby capturing more accurate user preferences. Concurrently, with the rise of large models (LMs), multimodal recommendation is increasingly leveraging their strengths in semantic understanding and contextual reasoning. However, LM representations are inherently optimized for general semantic tasks, while recommendation models rely heavily on sparse user/item unique identity (ID) features. Existing works overlook the fundamental representational divergence between large models and recommendation systems, resulting in incompatible multimodal representations and suboptimal recommendation performance. To bridge this gap, we propose RecGOAT, a novel yet simple dual semantic alignment framework for LLM-enhanced multimodal recommendation, which offers theoretically guaranteed alignment capability. RecGOAT first employs graph attention networks to enrich collaborative semantics by modeling item-item, user-item, and user-user relationships, leveraging user/item LM representations and interaction history. Furthermore, we design a dual-granularity progressive multimodality-ID alignment framework, which achieves instance-level and distribution-level semantic alignment via cross-modal contrastive learning (CMCL) and optimal adaptive transport (OAT), respectively. Theoretically, we demonstrate that the unified representations derived from our alignment framework exhibit superior semantic consistency and comprehensiveness. Extensive experiments on three public benchmarks show that our RecGOAT achieves state-of-the-art performance, empirically validating our theoretical insights. Additionally, the deployment on a large-scale online advertising platform confirms the model's effectiveness and scalability in industrial recommendation scenarios. Code available at https://github.com/6lyc/RecGOAT-LLM4Rec.

A key challenge with procedure planning in instructional videos lies in how to handle a large decision space consisting of a multitude of action types that belong to various tasks. To understand real-world video content, an AI agent must proficiently discern these action types (e.g., pour milk, pour water, open lid, close lid, etc.) based on brief visual observation. Moreover, it must adeptly capture the intricate semantic relation of the action types and task goals, along with the variable action sequences. Recently, notable progress has been made via the integration of diffusion models and visual representation learning to address the challenge. However, existing models employ rudimentary mechanisms to utilize task information to manage the decision space. To overcome this limitation, we introduce a simple yet effective enhancement - a masked diffusion model. The introduced mask acts akin to a task-oriented attention filter, enabling the diffusion/denoising process to concentrate on a subset of action types. Furthermore, to bolster the accuracy of task classification, we harness more potent visual representation learning techniques. In particular, we learn a joint visual-text embedding, where a text embedding is generated by prompting a pre-trained vision-language model to focus on human actions. We evaluate the method on three public datasets and achieve state-of-the-art performance on multiple metrics. Code is available at https://github.com/ffzzy840304/Masked-PDPP.

Short-form videos have become a primary medium for digital advertising, requiring scalable and efficient content creation. However, current workflows and AI tools remain disjoint and modality-specific, leading to high production costs and low overall efficiency. To address this issue, we propose AutoCut, an end-to-end advertisement video editing framework based on multimodal discretization and controllable editing. AutoCut employs dedicated encoders to extract video and audio features, then applies residual vector quantization to discretize them into unified tokens aligned with textual representations, constructing a shared video-audio-text token space. Built upon a foundation model, we further develop a multimodal large language model for video editing through combined multimodal alignment and supervised fine-tuning, supporting tasks covering video selection and ordering, script generation, and background music selection within a unified editing framework. Finally, a complete production pipeline converts the predicted token sequences into deployable long video outputs. Experiments on real-world advertisement datasets show that AutoCut reduces production cost and iteration time while substantially improving consistency and controllability, paving the way for scalable video creation.

Digital image steganalysis, or the detection of image steganography, has been studied in depth for years and is driven by Advanced Persistent Threat (APT) groups', such as APT37 Reaper, utilization of steganographic techniques to transmit additional malware to perform further post-exploitation activity on a compromised host. However, many steganalysis algorithms are constrained to work with only a subset of all possible images in the wild or are known to produce a high false positive rate. This results in blocking any suspected image being an unreasonable policy. A more feasible policy is to filter suspicious images prior to reception by the host machine. However, how does one optimally filter specifically to obfuscate or remove image steganography while avoiding degradation of visual image quality in the case that detection of the image was a false positive? We propose the Deep Digital Steganography Purifier (DDSP), a Generative Adversarial Network (GAN) which is optimized to destroy steganographic content without compromising the perceptual quality of the original image. As verified by experimental results, our model is capable of providing a high rate of destruction of steganographic image content while maintaining a high visual quality in comparison to other state-of-the-art filtering methods. Additionally, we test the transfer learning capability of generalizing to to obfuscate real malware payloads embedded into different image file formats and types using an unseen steganographic algorithm and prove that our model can in fact be deployed to provide adequate results.

Application developers advertise their Apps by creating product pages with App images, and bidding on search terms. It is then crucial for App images to be highly relevant with the search terms. Solutions to this problem require an image-text matching model to predict the quality of the match between the chosen image and the search terms. In this work, we present a novel approach to matching an App image to search terms based on fine-tuning a pre-trained LXMERT model. We show that compared to the CLIP model and a baseline using a Transformer model for search terms, and a ResNet model for images, we significantly improve the matching accuracy. We evaluate our approach using two sets of labels: advertiser associated (image, search term) pairs for a given application, and human ratings for the relevance between (image, search term) pairs. Our approach achieves 0.96 AUC score for advertiser associated ground truth, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 8% and 14%. For human labeled ground truth, our approach achieves 0.95 AUC score, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 16% and 17%.

E-commerce short videos represent a high-revenue segment of the online video industry characterized by a goal-driven format and dense multi-modal signals. Current models often struggle with these videos because existing benchmarks focus primarily on general-purpose tasks and neglect the reasoning of commercial intent. In this work, we first propose a multi-modal information density assessment framework to quantify the complexity of this domain. Our evaluation reveals that e-commerce content exhibits substantially higher density across visual, audio, and textual modalities compared to mainstream datasets, establishing a more challenging frontier for video understanding. To address this gap, we introduce E-commerce Video Ads Benchmark (E-VAds), which is the first benchmark specifically designed for e-commerce short video understanding. We curated 3,961 high-quality videos from Taobao covering a wide range of product categories and used a multi-agent system to generate 19,785 open-ended Q&A pairs. These questions are organized into two primary dimensions, namely Perception and Cognition and Reasoning, which consist of five distinct tasks. Finally, we develop E-VAds-R1, an RL-based reasoning model featuring a multi-grained reward design called MG-GRPO. This strategy provides smooth guidance for early exploration while creating a non-linear incentive for expert-level precision. Experimental results demonstrate that E-VAds-R1 achieves a 109.2% performance gain in commercial intent reasoning with only a few hundred training samples.

Today's large language models (LLMs) are trained to align with user preferences through methods such as reinforcement learning. Yet models are beginning to be deployed not merely to satisfy users, but also to generate revenue for the companies that created them through advertisements. This creates the potential for LLMs to face conflicts of interest, where the most beneficial response to a user may not be aligned with the company's incentives. For instance, a sponsored product may be more expensive but otherwise equal to another; in this case, what does (and should) the LLM recommend to the user? In this paper, we provide a framework for categorizing the ways in which conflicting incentives might lead LLMs to change the way they interact with users, inspired by literature from linguistics and advertising regulation. We then present a suite of evaluations to examine how current models handle these tradeoffs. We find that a majority of LLMs forsake user welfare for company incentives in a multitude of conflict of interest situations, including recommending a sponsored product almost twice as expensive (Grok 4.1 Fast, 83%), surfacing sponsored options to disrupt the purchasing process (GPT 5.1, 94%), and concealing prices in unfavorable comparisons (Qwen 3 Next, 24%). Behaviors also vary strongly with levels of reasoning and users' inferred socio-economic status. Our results highlight some of the hidden risks to users that can emerge when companies begin to subtly incentivize advertisements in chatbots.

Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the customer journey data and try to measure the effectiveness of each advertising channel. The inference about the influence of each channel plays an important role in budget allocation and inventory pricing decisions. Several simplistic rule-based strategies and data-driven algorithmic strategies have been widely used in marketing field, but they do not address the issues, such as channel interaction, time dependency, user characteristics. In this paper, we propose a novel attribution algorithm based on deep learning to assess the impact of each advertising channel. We present Deep Neural Net With Attention multi-touch attribution model (DNAMTA) model in a supervised learning fashion of predicting if a series of events leads to conversion, and it leads us to have a deep understanding of the dynamic interaction effects between media channels. DNAMTA also incorporates user-context information, such as user demographics and behavior, as control variables to reduce the estimation biases of media effects. We used computational experiment of large real world marketing dataset to demonstrate that our proposed model is superior to existing methods in both conversion prediction and media channel influence evaluation.

Movie Audio Description (AD) aims to narrate visual content during dialogue-free segments, particularly benefiting blind and visually impaired (BVI) audiences. Compared with general video captioning, AD demands plot-relevant narration with explicit character name references, posing unique challenges in movie understanding.To identify active main characters and focus on storyline-relevant regions, we propose FocusedAD, a novel framework that delivers character-centric movie audio descriptions. It includes: (i) a Character Perception Module(CPM) for tracking character regions and linking them to names; (ii) a Dynamic Prior Module(DPM) that injects contextual cues from prior ADs and subtitles via learnable soft prompts; and (iii) a Focused Caption Module(FCM) that generates narrations enriched with plot-relevant details and named characters. To overcome limitations in character identification, we also introduce an automated pipeline for building character query banks. FocusedAD achieves state-of-the-art performance on multiple benchmarks, including strong zero-shot results on MAD-eval-Named and our newly proposed Cinepile-AD dataset. Code and data will be released at https://github.com/Thorin215/FocusedAD .

Audio Description (AD) provides linguistic descriptions of movies and allows visually impaired people to follow a movie along with their peers. Such descriptions are by design mainly visual and thus naturally form an interesting data source for computer vision and computational linguistics. In this work we propose a novel dataset which contains transcribed ADs, which are temporally aligned to full length movies. In addition we also collected and aligned movie scripts used in prior work and compare the two sources of descriptions. In total the Large Scale Movie Description Challenge (LSMDC) contains a parallel corpus of 118,114 sentences and video clips from 202 movies. First we characterize the dataset by benchmarking different approaches for generating video descriptions. Comparing ADs to scripts, we find that ADs are indeed more visual and describe precisely what is shown rather than what should happen according to the scripts created prior to movie production. Furthermore, we present and compare the results of several teams who participated in a challenge organized in the context of the workshop "Describing and Understanding Video & The Large Scale Movie Description Challenge (LSMDC)", at ICCV 2015.

We present Mamoda2.5, a unified AR-Diffusion framework that seamlessly integrates multimodal understanding and generation within a single architecture. To efficiently enhance the model's generation capability, we equip the Diffusion Transformer backbone with a fine-grained Mixture-of-Experts (MoE) design (128 experts, Top-8 routing), yielding a 25B-parameter model that activates only 3B parameters, significantly reducing training costs while scaling up the model capacity. Mamoda2.5 achieves top-tier generation performance on VBench 2.0 and sets a new record in video editing quality, surpassing evaluated open-source models and matching the performance of current top-tier proprietary models, including the Kling O1 on OpenVE-Bench. Furthermore, we introduce a joint few-step distillation and reinforcement learning framework that compresses the 30-step editing model into a 4-step model and greatly accelerates model inference. Compared to open-source baselines, Mamoda2.5 achieves up to 95.9times faster video editing inference. In real-world applications, Mamoda2.5 has been successfully deployed for content moderation and creative restoration tasks in advertising scenarios, achieving a 98% success rate in internal advertising video editing scenario.

Online job ads serve as a valuable source of information for skill requirements, playing a crucial role in labor market analysis and e-recruitment processes. Since such ads are typically formatted in free text, natural language processing (NLP) technologies are required to automatically process them. We specifically focus on the task of detecting skills (mentioned literally, or implicitly described) and linking them to a large skill ontology, making it a challenging case of extreme multi-label classification (XMLC). Given that there is no sizable labeled (training) dataset are available for this specific XMLC task, we propose techniques to leverage general Large Language Models (LLMs). We describe a cost-effective approach to generate an accurate, fully synthetic labeled dataset for skill extraction, and present a contrastive learning strategy that proves effective in the task. Our results across three skill extraction benchmarks show a consistent increase of between 15 to 25 percentage points in R-Precision@5 compared to previously published results that relied solely on distant supervision through literal matches.

User journeys in e-commerce routinely violate the one-to-one assumption that a clicked item on an advertising platform is the same item later purchased on the merchant's website/app. For a significant number of converting sessions on our platform, users click product A but buy product B -- the Click A, Buy B (CABB) phenomenon. Training recommendation models on raw click-conversion pairs therefore rewards items that merely correlate with purchases, leading to biased learning and sub-optimal conversion rates. We reframe conversion prediction as a multi-task problem with separate heads for Click A Buy A (CABA) and Click A Buy B (CABB). To isolate informative CABB conversions from unrelated CABB conversions, we introduce a taxonomy-aware collaborative filtering weighting scheme where each product is first mapped to a leaf node in a product taxonomy, and a category-to-category similarity matrix is learned from large-scale co-engagement logs. This weighting amplifies pairs that reflect genuine substitutable or complementary relations while down-weighting coincidental cross-category purchases. Offline evaluation on e-commerce sessions reduces normalized entropy by 13.9% versus a last-click attribution baseline. An online A/B test on live traffic shows +0.25% gains in the primary business metric.

Augmented Reality or AR filters on selfies have become very popular on social media platforms for a variety of applications, including marketing, entertainment and aesthetics. Given the wide adoption of AR face filters and the importance of faces in our social structures and relations, there is increased interest by the scientific community to analyze the impact of such filters from a psychological, artistic and sociological perspective. However, there are few quantitative analyses in this area mainly due to a lack of publicly available datasets of facial images with applied AR filters. The proprietary, close nature of most social media platforms does not allow users, scientists and practitioners to access the code and the details of the available AR face filters. Scraping faces from these platforms to collect data is ethically unacceptable and should, therefore, be avoided in research. In this paper, we present OpenFilter, a flexible framework to apply AR filters available in social media platforms on existing large collections of human faces. Moreover, we share FairBeauty and B-LFW, two beautified versions of the publicly available FairFace and LFW datasets and we outline insights derived from the analysis of these beautified datasets.

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages, evaluate products, and transact. This raises a fundamental question: what do AI agents buy, and why? We develop ACES, a sandbox environment that pairs a platform-agnostic VLM agent with a fully programmable mock marketplace to study this question. We first conduct basic rationality checks in the context of simple tasks, and then, by randomizing product positions, prices, ratings, reviews, sponsored tags, and platform endorsements, we obtain causal estimates of how frontier VLMs actually shop. Models show strong but heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal "top" rank. They penalize sponsored tags and reward endorsements. Sensitivities to price, ratings, and reviews are directionally human-like but vary sharply in magnitude across models. Motivated by scenarios where sellers use AI agents to optimize product listings, we show that a seller-side agent that makes minor tweaks to product descriptions, targeting AI buyer preferences, can deliver substantial market-share gains if AI-mediated shopping dominates. We also find that modal product choices can differ across models and, in some cases, demand may concentrate on a few select products, raising competition questions. Together, our results illuminate how AI agents may behave in e-commerce settings and surface concrete seller strategy, platform design, and regulatory questions in an AI-mediated ecosystem.

The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.

Ranking model plays an essential role in e-commerce search and recommendation. An effective ranking model should give a personalized ranking list for each user according to the user preference. Existing algorithms usually extract a user representation vector from the user behavior sequence, then feed the vector into a feed-forward network (FFN) together with other features for feature interactions, and finally produce a personalized ranking score. Despite tremendous progress in the past, there is still room for improvement. Firstly, the personalized patterns of feature interactions for different users are not explicitly modeled. Secondly, most of existing algorithms have poor personalized ranking results for long-tail users with few historical behaviors due to the data sparsity. To overcome the two challenges, we propose Attention Weighted Mixture of Experts (AW-MoE) with contrastive learning for personalized ranking. Firstly, AW-MoE leverages the MoE framework to capture personalized feature interactions for different users. To model the user preference, the user behavior sequence is simultaneously fed into expert networks and the gate network. Within the gate network, one gate unit and one activation unit are designed to adaptively learn the fine-grained activation vector for experts using an attention mechanism. Secondly, a random masking strategy is applied to the user behavior sequence to simulate long-tail users, and an auxiliary contrastive loss is imposed to the output of the gate network to improve the model generalization for these users. This is validated by a higher performance gain on the long-tail user test set. Experiment results on a JD real production dataset and a public dataset demonstrate the effectiveness of AW-MoE, which significantly outperforms state-of-art methods. Notably, AW-MoE has been successfully deployed in the JD e-commerce search engine, ...

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertisers need multiple sizes for different displays and various versions to target different sectors of audiences. Since design is intrinsically an iterative and subjective process, flexible editability is also in high demand for practical usage. While current models have served as assistants to human designers in various design tasks, they typically handle only segments of the creative design process or produce pixel-based outputs that limit editability. This paper introduces a training-free framework for fully automated banner ad design creation, enabling frontier multimodal large language models (MLLMs) to streamline the production of effective banners with minimal manual effort across diverse marketing contexts. We present BannerAgency, an MLLM agent system that collaborates with advertisers to understand their brand identity and banner objectives, generates matching background images, creates blueprints for foreground design elements, and renders the final creatives as editable components in Figma or SVG formats rather than static pixels. To facilitate evaluation and future research, we introduce BannerRequest400, a benchmark featuring 100 unique logos paired with 400 diverse banner requests. Through quantitative and qualitative evaluations, we demonstrate the framework's effectiveness, emphasizing the quality of the generated banner designs, their adaptability to various banner requests, and their strong editability enabled by this component-based approach.

Text-to-image diffusion models have achieved remarkable success in generating high-quality contents from text prompts. However, their reliance on publicly available data and the growing trend of data sharing for fine-tuning make these models particularly vulnerable to data poisoning attacks. In this work, we introduce the Silent Branding Attack, a novel data poisoning method that manipulates text-to-image diffusion models to generate images containing specific brand logos or symbols without any text triggers. We find that when certain visual patterns are repeatedly in the training data, the model learns to reproduce them naturally in its outputs, even without prompt mentions. Leveraging this, we develop an automated data poisoning algorithm that unobtrusively injects logos into original images, ensuring they blend naturally and remain undetected. Models trained on this poisoned dataset generate images containing logos without degrading image quality or text alignment. We experimentally validate our silent branding attack across two realistic settings on large-scale high-quality image datasets and style personalization datasets, achieving high success rates even without a specific text trigger. Human evaluation and quantitative metrics including logo detection show that our method can stealthily embed logos.

Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are modeled through the Markovian Decision Process (MDP), which assumes the Markovian state transition. This assumption restricts the ability to perform in long horizon scenarios and makes the model unstable when dealing with highly random online advertising environments. To tackle this issue, this paper introduces AI-Generated Bidding (AIGB), a novel paradigm for auto-bidding through generative modeling. In this paradigm, we propose DiffBid, a conditional diffusion modeling approach for bid generation. DiffBid directly models the correlation between the return and the entire trajectory, effectively avoiding error propagation across time steps in long horizons. Additionally, DiffBid offers a versatile approach for generating trajectories that maximize given targets while adhering to specific constraints. Extensive experiments conducted on the real-world dataset and online A/B test on Alibaba advertising platform demonstrate the effectiveness of DiffBid, achieving 2.81% increase in GMV and 3.36% increase in ROI.

The rapid development of multilingual large language models (LLMs) highlights the need for high-quality, diverse, and clean multilingual datasets. In this paper, we introduce DCAD-2000 (Data Cleaning as Anomaly Detection), a large-scale multilingual corpus built using newly extracted Common Crawl data and existing multilingual datasets. DCAD-2000 includes over 2,282 languages, 46.72TB of data, and 8.63 billion documents, spanning 155 high- and medium-resource languages and 159 writing scripts. To overcome the limitations of current data cleaning methods, which rely on manual heuristic thresholds, we propose reframing data cleaning as an anomaly detection task. This dynamic filtering approach significantly enhances data quality by identifying and removing noisy or anomalous content. We evaluate the quality of DCAD-2000 on the FineTask benchmark, demonstrating substantial improvements in multilingual dataset quality and task performance.

One of the most challenging problems facing NLP today is evaluation. Some of the most pressing issues pertain to benchmark saturation, data contamination, and diversity in the quality of test examples. To address these concerns, we propose Selection Methodology for Accurate, Reduced, and Targeted (SMART) filtering, a novel approach to select a high-quality subset of examples from existing benchmark datasets by systematically removing less informative and less challenging examples. Our approach applies three filtering criteria, removing (i) easy examples, (ii) data-contaminated examples, and (iii) examples that are similar to each other based on distance in an embedding space. We demonstrate the effectiveness of SMART on three multiple choice QA datasets, where our methodology increases efficiency by reducing dataset size by 48\% on average, while increasing Pearson correlation with rankings from ChatBot Arena, a more open-ended human evaluation setting. Our method enables us to be more efficient, whether using SMART to make new benchmarks more challenging or to revitalize older datasets, while still preserving the relative model rankings.

We present LLaTTE (LLM-Style Latent Transformers for Temporal Events), a scalable transformer architecture for production ads recommendation. Through systematic experiments, we demonstrate that sequence modeling in recommendation systems follows predictable power-law scaling similar to LLMs. Crucially, we find that semantic features bend the scaling curve: they are a prerequisite for scaling, enabling the model to effectively utilize the capacity of deeper and longer architectures. To realize the benefits of continued scaling under strict latency constraints, we introduce a two-stage architecture that offloads the heavy computation of large, long-context models to an asynchronous upstream user model. We demonstrate that upstream improvements transfer predictably to downstream ranking tasks. Deployed as the largest user model at Meta, this multi-stage framework drives a 4.3\% conversion uplift on Facebook Feed and Reels with minimal serving overhead, establishing a practical blueprint for harnessing scaling laws in industrial recommender systems.

Domain Adaptation (DA) is a method for enhancing a model's performance on a target domain with inadequate annotated data by applying the information the model has acquired from a related source domain with sufficient labeled data. The escalating enforcement of data-privacy regulations like HIPAA, COPPA, FERPA, etc. have sparked a heightened interest in adapting models to novel domains while circumventing the need for direct access to the source data, a problem known as Source-Free Domain Adaptation (SFDA). In this paper, we propose a novel framework for SFDA that generates source data using a text-to-image diffusion model trained on the target domain samples. Our method starts by training a text-to-image diffusion model on the labeled target domain samples, which is then fine-tuned using the pre-trained source model to generate samples close to the source data. Finally, we use Domain Adaptation techniques to align the artificially generated source data with the target domain data, resulting in significant performance improvements of the model on the target domain. Through extensive comparison against several baselines on the standard Office-31, Office-Home, and VisDA benchmarks, we demonstrate the effectiveness of our approach for the SFDA task.

Unsupervised anomaly detection and localization, as of one the most practical and challenging problems in computer vision, has received great attention in recent years. From the time the MVTec AD dataset was proposed to the present, new research methods that are constantly being proposed push its precision to saturation. It is the time to conduct a comprehensive comparison of existing methods to inspire further research. This paper extensively compares 13 papers in terms of the performance in unsupervised anomaly detection and localization tasks, and adds a comparison of inference efficiency previously ignored by the community. Meanwhile, analysis of the MVTec AD dataset are also given, especially the label ambiguity that affects the model fails to achieve full marks. Moreover, considering the proposal of the new MVTec 3D-AD dataset, this paper also conducts experiments using the existing state-of-the-art 2D methods on this new dataset, and reports the corresponding results with analysis.

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.

Anomaly detection (AD) is a crucial machine learning task that aims to learn patterns from a set of normal training samples to identify abnormal samples in test data. Most existing AD studies assume that the training and test data are drawn from the same data distribution, but the test data can have large distribution shifts arising in many real-world applications due to different natural variations such as new lighting conditions, object poses, or background appearances, rendering existing AD methods ineffective in such cases. In this paper, we consider the problem of anomaly detection under distribution shift and establish performance benchmarks on three widely-used AD and out-of-distribution (OOD) generalization datasets. We demonstrate that simple adaptation of state-of-the-art OOD generalization methods to AD settings fails to work effectively due to the lack of labeled anomaly data. We further introduce a novel robust AD approach to diverse distribution shifts by minimizing the distribution gap between in-distribution and OOD normal samples in both the training and inference stages in an unsupervised way. Our extensive empirical results on the three datasets show that our approach substantially outperforms state-of-the-art AD methods and OOD generalization methods on data with various distribution shifts, while maintaining the detection accuracy on in-distribution data.

Denoising diffusion models (DDMs) have attracted attention for their exceptional generation quality and diversity. This success is largely attributed to the use of class- or text-conditional diffusion guidance methods, such as classifier and classifier-free guidance. In this paper, we present a more comprehensive perspective that goes beyond the traditional guidance methods. From this generalized perspective, we introduce novel condition- and training-free strategies to enhance the quality of generated images. As a simple solution, blur guidance improves the suitability of intermediate samples for their fine-scale information and structures, enabling diffusion models to generate higher quality samples with a moderate guidance scale. Improving upon this, Self-Attention Guidance (SAG) uses the intermediate self-attention maps of diffusion models to enhance their stability and efficacy. Specifically, SAG adversarially blurs only the regions that diffusion models attend to at each iteration and guides them accordingly. Our experimental results show that our SAG improves the performance of various diffusion models, including ADM, IDDPM, Stable Diffusion, and DiT. Moreover, combining SAG with conventional guidance methods leads to further improvement.

We present 3DLNews, a novel dataset with local news articles from the United States spanning the period from 1996 to 2024. It contains almost 1 million URLs (with HTML text) from over 14,000 local newspapers, TV, and radio stations across all 50 states, and provides a broad snapshot of the US local news landscape. The dataset was collected by scraping Google and Twitter search results. We employed a multi-step filtering process to remove non-news article links and enriched the dataset with metadata such as the names and geo-coordinates of the source news media organizations, article publication dates, etc. Furthermore, we demonstrated the utility of 3DLNews by outlining four applications.

Text-to-image diffusion models have achieved tremendous success in the field of controllable image generation, while also coming along with issues of privacy leakage and data copyrights. Membership inference arises in these contexts as a potential auditing method for detecting unauthorized data usage. While some efforts have been made on diffusion models, they are not applicable to text-to-image diffusion models due to the high computation overhead and enhanced generalization capabilities. In this paper, we first identify a conditional overfitting phenomenon in text-to-image diffusion models, indicating that these models tend to overfit the conditional distribution of images given the corresponding text rather than the marginal distribution of images only. Based on this observation, we derive an analytical indicator, namely Conditional Likelihood Discrepancy (CLiD), to perform membership inference, which reduces the stochasticity in estimating memorization of individual samples. Experimental results demonstrate that our method significantly outperforms previous methods across various data distributions and dataset scales. Additionally, our method shows superior resistance to overfitting mitigation strategies, such as early stopping and data augmentation.

Group-based policy optimization methods like GRPO and GSPO have become standard for training multimodal models, leveraging group-wise rollouts and relative advantage estimation. However, they suffer from a critical gradient vanishing problem when all responses within a group receive identical rewards, causing advantage estimates to collapse and training signals to diminish. Existing attempts to mitigate this issue fall into two paradigms: filtering-based and sampling-based methods. Filtering-based methods first generate rollouts broadly and then retroactively filter out uninformative groups, leading to substantial computational overhead. Sampling-based methods proactively select effective samples before rollout but rely on static criteria or prior dataset knowledge, lacking real-time adaptability. To address these issues, we propose VADE, a Variance-Aware Dynamic sampling framework via online sample-level difficulty Estimation. Our framework integrates three key components: online sample-level difficulty estimation using Beta distributions, a Thompson sampler that maximizes information gain through the estimated correctness probability, and a two-scale prior decay mechanism that maintains robust estimation under policy evolution. This three components design enables VADE to dynamically select the most informative samples, thereby amplifying training signals while eliminating extra rollout costs. Extensive experiments on multimodal reasoning benchmarks show that VADE consistently outperforms strong baselines in both performance and sample efficiency, while achieving a dramatic reduction in computational overhead. More importantly, our framework can serves as a plug-and-play component to be seamlessly integrated into existing group-based RL algorithms. Code and models are available at https://VADE-RL.github.io.

Recently, deep neural networks such as RNN, CNN and Transformer have been applied in the task of sequential recommendation, which aims to capture the dynamic preference characteristics from logged user behavior data for accurate recommendation. However, in online platforms, logged user behavior data is inevitable to contain noise, and deep recommendation models are easy to overfit on these logged data. To tackle this problem, we borrow the idea of filtering algorithms from signal processing that attenuates the noise in the frequency domain. In our empirical experiments, we find that filtering algorithms can substantially improve representative sequential recommendation models, and integrating simple filtering algorithms (eg Band-Stop Filter) with an all-MLP architecture can even outperform competitive Transformer-based models. Motivated by it, we propose FMLP-Rec, an all-MLP model with learnable filters for sequential recommendation task. The all-MLP architecture endows our model with lower time complexity, and the learnable filters can adaptively attenuate the noise information in the frequency domain. Extensive experiments conducted on eight real-world datasets demonstrate the superiority of our proposed method over competitive RNN, CNN, GNN and Transformer-based methods. Our code and data are publicly available at the link: blue{https://github.com/RUCAIBox/FMLP-Rec}.

Manipulated news online is a growing problem which necessitates the use of automated systems to curtail its spread. We argue that while misinformation and disinformation detection have been studied, there has been a lack of investment in the important open challenge of detecting harmful agendas in news articles; identifying harmful agendas is critical to flag news campaigns with the greatest potential for real world harm. Moreover, due to real concerns around censorship, harmful agenda detectors must be interpretable to be effective. In this work, we propose this new task and release a dataset, NewsAgendas, of annotated news articles for agenda identification. We show how interpretable systems can be effective on this task and demonstrate that they can perform comparably to black-box models.

Despite the remarkable progress in text-to-video models, achieving precise control over text elements and animated graphics remains a significant challenge, especially in applications such as video advertisements. To address this limitation, we introduce Animated Layout Generation, a novel approach to extend static graphic layouts with temporal dynamics. We propose a Structured Text Representation for fine-grained video control through hierarchical visual elements. To demonstrate the effectiveness of our approach, we present VAKER (Video Ad maKER), a text-to-video advertisement generation pipeline that combines a three-stage generation process with Unstructured Text Reasoning for seamless integration with LLMs. VAKER fully automates video advertisement generation by incorporating dynamic layout trajectories for objects and graphics across specific video frames. Through extensive evaluations, we demonstrate that VAKER significantly outperforms existing methods in generating video advertisements. Project Page: https://yeonsangshin.github.io/projects/Vaker